Task 3B- Proposal
Task 3B- #STANDUPTOBULLYING
Target
Audience.
This short film is aimed at young adults because bullying is
more targeted to young adults more than other ages. It shows contents of
physical and emotional abuse. We have decided to use the stereotypical bullying
scenes such as bullying in school toilets.
Purpose:
Inform: You can
get involved by 1. Helping out bullying, i.e. telling teachers, parents, any
form of help. 2. Get in contact with them on their website, get involved and
join them.
Educate: This will
show bully's how they make people feel. And that it can happen to a range of
different ages, but portraying that school is one of the main areas from which
bullying takes place.
Entertain: This will
entertain people who like to help bullying and assist people in need and to
help them recover after the hard part which would be telling someone.
Providing a
service: #Standuptobullying fully supports stopping bullying
for good.
Persuade: The reason
for this short film is persuading bullies that it's bad and horrible, and for
victims that there are people to talk too that understand and want to help and
not to be scared about what is happening.
Platform: YouTube,
#Standuptobullying website are places where you can access this short film. The
advert would be shown on TV as well as YouTube. There would be social media
platforms including Facebook/Twitter
Synopsis: The short
campaign short film is set mainly in the school toilets where the actual
bullying is taking place. School is one of the main places from which bullying
takes place and it would be set in the school toilets as this is a place where
the bullies can bully their victims as there are no teachers around meaning
that they would not get in trouble for what they are doing.
Sub-Genre: Society and
current affairs and bullying. This short film is showing violence emotionally
and physically.
Format: Short
filming campaign containing loose narrative around bullying and public
involvement.
Techniques:
Reconstruction: Actors
playing bully and victims.
Biased: One side of
the argument. The bully's perspective and how the bully feels and how the bully
can get help.
Captions: Once a
bully always a bully.
Logistics:
Location: School
toilets, around the school
Timeframe: Around 2 ½ minutes.
Graphic: This film
has physically and emotional abuse so this will be for the ages 12 and over.
Resources:
Equipment: School
toilets, corridor of Leyton Sixth form, filming camera.
Summary: Imagine a
world where bullies were victims and the victims were bully’s. It is a short
clip showing abuse from victims discussing how it is bad to be a bully and that
being a bully is the worst thing. There are going to be a gang of victims
making the bully feel sad about what they are, shouting "once a bully
always a bully". As the film continues the bully will feel intimidated and
upset.
Images:
Moral message/help:
The message that we as a group want to portray is that bullying is not OK and that it wont be tolerated. The reason why we are showing a bullying scene in the advert is to make the audience emphasis with the actors to feel what they are going through and to make the audience think how they would feel if they were in their position and by using this technique we would want to make the message very clear that bullying is not OK and no one should go through it or encourage it because we are all equal. At the end of the scene we would want to add rhetorical questions such as 'how would you feel if it was you'. Furthermore we would emphasize the help that victims can get. At the end of the advert we would list and give options to the audience from which they can get help such as a anonymous helpline from which they are able to talk about their worries, charities that can help and just mentioning the people around them and reassuring them that they can help to. Majority of the time victims don't want to tell people around them such as parents , teachers because they don't want to be portrayed as weak therefore we will emphasize that you are not weak and that people are around you to help no matter what and will not think less of you. We will use phrases like 'they love you', 'you are not letting anyone down but getting help'.
This needs work. You need to be very clear on the moral message here and on the help that victims can get. This will need to be discussed further. V and C
ReplyDelete