BTEC Level 2 Ext Certificate Digital Media Productions

Empire- One before Another Equilibrium- Establishing the problem Jamal has Post-Traumatic stress disorder which he got from being shot. He is trying to get back into the music industry after losing fans, so he asked his little brother for help by streaming on his music channel. While trying to deal with the mess going on with his family. Dis-equilibrium- Elaboration of problem (Development) Jamal and Hakeem decided to do a live stream of Jamal’s new song, while they were practicing, Jamal didn’t like Hakeem’s decision of his performance and they had a disagreement. Hakeem wanted to do something different but Jamal didn’t like his decision. Complication As they were performing their live stream, Hakeem’s crush and older brother were flirting together which caused Hakeem to ruin the performance and to make both the brothers upset. They are about to fight when they’re mum Cookie stops them. Protagonist: Cookie Lyon because she stops the brother’s from fighting and s

Level 2 Media Unit 1C: Narrative Linear narratives: Todorov’s Narrative Structure Genre example Establishing problem Elaboration / development Complication Action climax Resolution Romance ( Twilight ) Bella is an ordinary girl that moves in with her father. Edward is a 100+ year old vampire. When they met they instantly fall in love but Bella doesn’t know that Edwards a vampire. Bella eventually finds out that Edwards a vampire, Bella’s best friend Jacob is in love with her and also he is a werewolf. Bella and Edward were playing baseball with his family when some evil vampire’s realise that she’s a human and tries to kill her. Edward and his family protect her and hide her at their house. Bella goes to a warehouse thinking that she was going to see her mum when one of the evil vampire’s makes her unconscious. Edward Kills him and saves Bella and

500 words 5.1 Advertisements that are suitable for older children but could distress younger children must be sensitively scheduled. Our campaign will be using offensive words that isn’t suitable for children therefore it will be aired after 9pm, when children will be sleeping.The campaign will not be viewed on children’s channels because it could distress children. This campaign is aimed for teenagers and above because it is an educational advert that will be showing the audience how wrong bullying is. 5.2 Advertisements must not condone, encourage or unreasonably feature behavior that could be dangerous for children to emulate. Advertisements must not implicitly or explicitly discredit established safety guidelines. Advertisements must not condone, encourage or feature children going off alone or with strangers. This rule is not intended to prevent advertisements that inform children about dangers or risks associated with potentially harmful behavior. There won’t be any r

UNIT 1B- AUDIENCE PROFILING Demographics Age: (13 - 19) Gender: Male and Female Class: (working and middle class) Race: Any race Geographical Location: London Psychographics Beliefs: That bullying is wrong, needing to find someone to tell, standing up to the bully Values: It’s bad that people experience bullying around them or they're getting bullied, influence of Social Media. Interests: -People that are already in the educational system                            -People that are in school    -Victims of bullying    -People that want to stop bullying Purpose of audience profiling for your campaign We will have a clear understanding of who we are aiming our campaign at, therefore finding out: Beliefs, Interests and values. Alongside this we can tailor the content to suit our target audiences. As we know what area our campaign is based in means we would know the interests, beliefs, values of the area we are able to add this in

Task 3B- #STANDUPTOBULLYING Target Audience. This short film is aimed at young adults because bullying is more targeted to young adults more than other ages. It shows contents of physical and emotional abuse. We have decided to use the stereotypical bullying scenes such as bullying in school toilets. Purpose: Inform: You can get involved by 1. Helping out bullying, i.e. telling teachers, parents, any form of help. 2. Get in contact with them on their website, get involved and join them. Educate: This will show bully's how they make people feel. And that it can happen to a range of different ages, but portraying that school is one of the main areas from which bullying takes place. Entertain: This will entertain people who like to help bullying and assist people in need and to help them recover after the hard part which would be telling someone. Providing a service: #Standuptobullying fully supports stopping bullying for good. Persuade: The reason for this sho

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The discussion that we previously had done wasn't very useful as we didn't discuss other ways that our campaign can help bullying and what we thought of it. After of various discussions with our teachers our group decided to make a better and useful discussion with another group in our class so we could have more opinions of our campaign which we can or/and use in our final piece. Questions that were asked were 'what makes your campaign different from other campaigns?' The reply that we used was 'we are going to make our characters reverse roles, so that the bully is now the victim and the victim is now the bully  so that the audience can see how victims feel during an attack.We have decided as a group to film most of the film in the school toilets, this is because this is a common place bullying normally occurs. We have decided to use people from other classes because we thought it wouldn't be necessary if we used ourselves. But we understand that we need t