Researching Moving Image Products
Researching
Moving Image Products
Documentary
research
Observational
meaning: A documentary maker follows around a person
or object, observing the events that happen in they’re life. Informal equipment
can be used for example hand held cameras. Interviews and voice overs are not
normally included because long takes are used.
Examples of Observational Documentaries is: Observational
Documentary: short cut on YouTube. The camera man was following the
hairdresser; hairdressing the ladies hair to show how the hair originally
looked. Close ups were used to show the man’s tattoos and him cutting her hair.
The camera skips the clip to him blow-drying her hair and the finish results to
show time has skipped. The camera man followed the woman around to see the
finishing result.
Reportage meaning: A report on the news by the press and the broadcasting media. For example ‘extensive reportage of elections’.
Examples of Reportage documentaries is: Living with Limbo:
stateless ex-Malaysians in the UK on YouTube and originated from the BBC.
Incidents were reported in the UK about ex-Malaysians from journalists and
local citizens. Frauds and Illegal scams were reported by the police.
Interviews by Deputy Leader (Liberal Democrats and Ben Pollard (organiser in
the London citizens about passports and the condition ex-Malaysians live in.
Reconstruction meaning: The actors playing real victims and criminals. For example ‘Crime watch- Uk (BBC)- 12/9/16’ an actor played Stephen Lawrence’s murder scene to show what happened that night of he’s death.
Examples of Reconstruction documentaries is: Titanic 100- New CGI
of how the titanic sank on YouTube. An animation of a more modern Titanic boat,
showing us what really happened to the boat which happened in 1912. Shots of
seeing the boats sinking and breaking in two. Slow motion of the boat sinking
deep into the ocean. Voice over was heard by three men from the 21st
century telling us what happened.
Interview meaning: A meeting taking place between two people for consultation.
Examples of Interview documentaries is:
Documentary/short film on Aghori Baba's – Interview and performing Black
Magic on YouTube. An interview of a man talking about making sacrifices in the
act of Black magic in a foreign language subtitled. Footage of a group of
people performing black magic using fire and animals.
Objective meaning: A result of a person or object are willing to achieve. It ways up both sides and it doesn’t make a judgement.
Subjective meaning: a person’s judgement or opinion.
Biased meaning: One specific side of an argument that is shown.
It
is okay for documentaries to be biased or subjective as long as the documentary
makes the scenes clear.
Advertising
research: Persuasive techniques in advertising.
Repetition: Is used to advertise to keep the brand or
product new in the consumers mind. So that when they go to buy a product your
product is fresh in they’re minds. There are different types of repetition such
as:
Two factory theory: Which was created in the 70s. Other names
for this theory is wear in/wear out. It basically makes repetition effective
for the period. The first base wear in allows ads allows consumers to remember
the product. As the repetition continues consumers get used to the brand until
the wear out comes in and consumers get bored/tired of the product.
Familiar and unfamiliar brands: The effect of repetition is normally based
on whether the consumer is familiar with the brand being advertised. Consumers pay
more attention to new and fresh brands than a brand that is old and familiar.
It has to be interesting and exciting for consumers to like.
Quality: The quality of an ad will signal to consumers if
the brand is good to buy or not, or if it has good quality or not. Most times
this is referred to the signalling theory. In 1957 found that ads with high
rates of repetition was rated to be high rated with quality in consumer
reports.
Examples of Repetition advertising is: Is your business
really working for you? There was movement of the man. There was repetition of
the same big fonts to catch the consumer’s eye. The word ‘WORK’ was repeated.
Reward: Is a scheme that supports desirable behaviour, for example wage rate which increases by the productivity of the worker. It promotes workers towards advertising for promoting adverts.
Slogans: Are short and memorable collection of words used for advertising campaigns. It draws attention to one distinctive feature.
Examples of slogan advertising is:
McDonalds 1990 commercial: Food, Folks and fun. Slogans used in this advert was
repeated throughout the advert ‘FOOD, FOLKS AND FUN’.
Taglines: Is used for marketing materials and advertising. It’s supposed to create a memorable dramatic phrase that sums up the audio product. Or to make the audience memory stronger for the product.
Guilt: Guilt marketing is used to make the consumer guilty about that product. For example animal adverts tend to put depressing music in the background so that we consumers will feel guilty for not adopting an animal.
Examples of Guilt Marketing used in advert:
World’s best emotional Ad. The sound of sad depressing music is played in the
background. Footage of a little boy walking on dangerous train tracks, then
later the same boy and he’s friends playing around with rubbish.
Aspiration: Strong desire for achieving something.
Aspiration advertising used in advert:
Nike: Short a guy. The boy is called short repetitively by everyone. The boy
has lots of aspiration doing different sports.
Sympathy: Are adverts that want you to have sympathy for them. This links with GUILT MARKETING because they want you to feel emotion for the advert and do something about it.
This is really detailed and well written research. Now can you apply it to your chosen advert and documentary in Tasks 1b and 1c. Vanessa
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